iMunch Brand & Logo

This project covered the branding and logo of an e-commerce venture based around the online ordering and purchase of takeaway food.

The aim of this brief was to create a unique presence to promote the brand, allowing the logo to be used and easily recognised in both an online environment, and on printed matter such as business stationery, flyers and advertisements.

This was achieved by creating a style guide which covered the creation of the form, letter sizing & spacing, and colours for both screen & print.

Although not currently realised, permission has been kindly given to myself by the owner of iMunch.co.uk to reproduce these images here.

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